Corporate Overview

Corporate Overview:

• Type: Private
• Founded and incorporated in 2000
• Headquartered in Toronto, Ontario Canada with a presence in New York City
• Industry: Internet, Computer software
• Products:
  1. SoftMouse: Transgenic Mouse Breeding and Colony Maintenance Record-Keeping System
• Key People:
  1. Elena Demireva, co-founder and CTO
  2. Kelly Rodriques, co-founder and COO
  3. Jimmy Ayres, co-founder and CEO

• Strategic focus is in five complimentary and associated niches:
  1. Web based, rich media and collaboration software
  2. Data, knowledge and intellectual property management software
  3. Life Sciences research process software
  4. Knowledge translation and data integration software
  5. Informatics software
• Our Game Plan is to:
  1. Communicate our strategy
  2. Execute on our strategy
     
  …with a focus on:
  1. Product innovations
  2. Process innovations
  3. Business model innovations
• Market Trends:
  1. Transition from paper records to electronic records
  2. Increased spending on biomedical information technology (Bio-IT)
  3. Increase in Life Science research funding (North America, Europe, Asia, Australia)
  4. Demand for greater research efficiency and modernization
  5. Increasing amount of data generated from research activities
  6. Increasing use and reliance on information technology solutions and systems integration services
• Investment Highlights:
  1. Biomedical research community represents an attractive long-term growth opportunity
  2. Qualified management team
  3. Developing comprehensive service offerings
  4. Establishing strong client relationships